Mobile Media Marketing
SMS has several advantages over email, something exploitable by marketers. For one, the existing regulatory framework still keeps SMS uncluttered and spam-free. SMS is also the one form of communication that many people are tethered to 24/7, and cannot do without. Where email in boxes fill up with loads of marketing messages that will be deleted and never read, 97% of text-messages are opened, with 83% of those opened within one hour of being sent. One of the most notable text-marketing campaigns occurred during the 2008 presidential campaign, when President Obama stated he would use SMS as one of the means to announce his selection of Joe Biden as his running mate. Approximately 2.9 million users registered to receive the notification, and though CNN scooped the nation on television prior to SMS announcement being sent, the Obama campaign was able to use the 2.9 million cell-phone numbers acquired for further campaign marketing and for fundraising. The publicity of this event was noted, and afterward there was an uptick in SMS marketing throughout the country.
Mobile Marketing The Future Internet
SMS has become the most widely used mobile marketing tool used by the retail and Fast Moving Consumer Goods (FMCG) industry. SMS marketing is effective because the message is sent directly to the target audience, and can be used for a number of areas, such as recruiting, marketing, customer care services, etc. Bulk SMS has also become important for reaching enormous markets with large numbers of potential customers in a short period of time. Just one click allows a business person to send a text-message containing a product description, price, or any other relevant information.
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